Marketing Lessons learned in 2020 & Top Digital Marketing trend in 2020
2020 is the year that has made the last push for a lot of businesses that were procrastinating online presence. You need a digital presence all the more to build trust and connect with your consumers.
Social media provides the access to be in touch with your consumer and do target marketing most efficiently. Marketing is more about consumer connection at a personal level, be a part of their life, festivities and let them share their story.
Adding content calendars, giveaways, offers, contests and UGC (user generated content) on your social pages has been the key for majority online brands off late to encourage participation. At the same time brand reviews, unboxing videos on social media across platforms leverages trust from fellow consumer networks.
In this unprecedented year, big brands ditched traditional media and leveraged social media more than ever to connect with their consumers and let them use their extra time in lock down to engage with them in an unconventional manner. This year brands had to be more reactive (vs proactive) with abundance of content being created by individuals on Instagram , tiktok etc. in their free time, it was important to keep an eye on consumer trends and align advertisements to target your consumer. Pepsi used snapchat filters as average time spent on apps increased and Tim Hortons leveraged the organic online consumer trend of making ‘Dalgona coffee’ to further advertise their brand and engage with consumers.
The year came with a Pandemic and some global social agendas also took front seat. Amidst all of this, big brands ensured that they have a clear strategy to create ‘inclusive content’, keeping in mind the conscious consumer who will choose to follow you, watch your videos or instead scroll through your post to the next available post that makes a connection via your beliefs. It was important for brands to show that they take a stand and they understand consumers; Coca cola ensured via many posts online that they are in this together.
2020, showed us that it is imperative to share consumer stories before the brand at a personal level to build that connection today on an online platform, to stay in touch and maintain consumer connection in an evanescent market.
