Top tips for 2021 Social Media Content Strategy
Content is so broad today, it is not limited to ad format or news, but pans over blogs, vlogs, posts, videos, newsletters. Hence, ask yourself the following questions before creating content and social media strategies to reach your target consumer.
A. WHAT is the aim of your content?
- Awareness i.e. enhance visibility and get Noticed
- Persuasion: Change Perceptions to get more consumers
- Action: Push them to make an action
B. WHOM do you want to target with your content?
Is your content targeting the right audience — It is important to know who, what, where for your content. Understand your consumers and the type of content needed for the audience. Right content is based on the type of consumers that the brand is targeting and therefore the type of platform and type of media required to achieve that goal.
Are you looking at new customers, existing customers or loyal consumers of your brand? Answering these questions will guide you not only for the type of content but also the type of media plan you need for your activation.
C. Are you following the new content norms? WHY and WHERE?
- Move from Good content to Great Content: Audience knows and observes excellence, it will not take time. Focus on creating relevant and high quality content.
- Create Non-linear Content: You don’t always need a beginning and an end. There are different audiences that need a story to match where they are in their customer journey. Meet them in the middle.
- Have a Trans-media Story, something i.e. applicable across media platforms. This will solve for your ‘where’ to post.
D. HOW relate-able is your content? Is your content interactive?
The content today is not limited to text, but also includes visuals, graphics & thumbnails. To ensure that the content reaches a maximum number of audience it is important to focus on every aspect of content from thumbnail to body text. Make your content such that includes the following:
- Visually appealing
- Hashtag community
- Video Thumbnail Optimization
- Use white spaces
- Short and Effective descriptions
- Use proper headings, sub-headings and body of the message
Know your audience, understand their needs and assess their behavior to align your content strategy and succeed in creating best online marketing content for your brand. Once you answer the What, Who, Why , Where and How. You should be better able to target your consumers with a good content strategy.
To read more on 2021 digital marketing trends, click here.
Please reach out to me on LinkedIn for any questions: https://www.linkedin.com/in/tulika-chikersal/
Visit my website for any further information: https://www.unscrambledigital.com/
